A new financial field is taking shape – where information, attention and digital signals become valuable assets.
In this article, we explore the fundamentals of Infofi, the types of platforms that emerge in the field, and practical strategies individuals can use in this new information-driven economy.
What is Infofi?
Infofi is the abbreviation of “Information Financing,” a Web3 local financial model, information, data credibility, predictive signals and user concerns to mark and monetization. The core idea is that in a network, dispersed world, the right time and the right information have tangible economic value.
Unlike media monetization strategies, Infofi utilizes blockchain, crypto decks and tokenization incentives to create decentralized markets where information can be traded transparently and firmly.
This has caused many new asset classes:
- alpha token: Token representing early market insights or trading signals.
- Reputation Token: Issued to indicate the accuracy or credibility of a particular individual or data source.
- Pay attention to the market: Systems that can target and monetize user participation or interest.
Important examples in the Infofi space include:
- Kaito AI: A-Enhanced Research Assistant, using token incentives to plan and provide market-related data.
- Giverep: Explore the tokenized protocols of social reputation and contribution.
- cookie dao: Decentralized data infrastructure layer for AI agents, rewarding link and chain link datasets.
Infofi monetization model: a key approach to earnings
Essentially, most of Infofi’s revenue generation opportunities stem from contributions to the community. This includes publishing thoughtful content on platforms such as X, engaging in discordant discussions, uploading quality data, refining open source models or participating in DAO governance. Infofi rewards positive, informed participation in public knowledge economies.
There are a number of ways people can make money through Infofi, depending on their skills, risk tolerance and level of engagement. Here are the main strategies:
Win points with cookie dao (snapshot)
Cookie Dao introduces “Cookie Snaps” as a reward system for users who create or participate in high-quality Web3 content.
To participate, you join Cookie.Fun, link your X account, and contribute to a qualified campaign by writing posts, commenting, or sharing insightful content. Each action will earn snapshot points, especially if your post is consistent with the active campaign theme.
Snapshots can accumulate over time and can be redeemed for $cookie tokens or other privileges regularly. Additionally, you can invite others using the referral link and you will receive a percentage of their snapshots as a reward. Early and consistent participation may also give you traceable airflow and future governance rights.
Although snapshots are not immediately flowing and eligibility criteria may change over time, Cookie Dao provides users with clear, gaming pathways to get their knowledge and attention.
Earn YAP with Kaito AI
Kaito AI rewards its community with a point-based system called YAP. These perspectives are granted to users who create high-quality encrypted content that can help research discussions or participate in community curation activities. YAP is not currently a tradable token, but a scoring mechanism related to Kaito’s ongoing airdrop and contributor identification program.
You can earn YAP using campaign-specific hashtags to post insightful content on X, participate in trend discussions, or quote related research topics. Additionally, Kaito offers opportunities to leverage NFT or participate in ranking-based events to improve your eligibility for future air conditioners.
Source: Sand Dunes
These key points determine the qualifications of Kaito’s official airdrop. For example, Huma Finance recently allocated 0.2% of its total token supply to a portion of its partner Airdrop campaign to reward the highest-scoring Yappers.
Likewise, the virtual protocol also includes Airdrop, an early contributor to Kaito participants. These real-world examples illustrate that YAP is not only a metrical identification, but also a portal for meaningful financial rewards in the emerging Infofi ecosystem.
Although YAP is not a liquid asset per se, it provides meaningful upward space for those who continue to promote the growth and planning of Kaito’s research ecosystem.
Build reputation with Giverep
Giverep is an Infofi protocol that turns trust and expertise into reputation on-chain. Users build their own representation by answering community questions, writing reliable insights, or conducting research in forums and DAO spaces. The more you contribute, the more voted or recognized by your peers, the more reputation you earn.
Over time, advanced users may unlock protocol rewards, gain impact on DAO recommendations, or accept an early drop in whitelist. You may even receive invitations to join an expert panel or participate in a bounty program.
Giverep focuses on long-term impact and visibility. You must consistently win and maintain your reputation through high-quality contributions, as poor investment or declining votes can lower your status. Nevertheless, for those who value recognition and contribution, Giverep provides a reliable avenue for expertise.
Agricultural Infofi airflow
Like Defi and Gamefi, Infofi projects usually reward early adopters and active users with air conditioning. By using beta features, contributing data or accumulating reputation, users can qualify for token issuance.
Strategies for cultivating airflow:
- Interact with forecast markets frequently.
- Provide research or moderation for emerging platforms.
- Use a testnet or beta function that tracks wallet engagement.
- Create meaningful content or reply to high-quality discussions on platforms like Kaito and Cookies to earn points like Yap or Snap, which may gain utilities or value later.
Example: Kaito or top YAP scorers have received partner Airdrops for their engagement.
Learn more: Best Free Encryption Airdrop 2025: Optimizing Airdrop Potential
