Gaylord Hotels and Marriott International opened the $1.3 billion Gaylord Pacific Resort & Convertion Center in Chula Vista, California (San Diego County), marking the brand’s first West Coast business and its first new property since 2018. The resort is developed in partnership with Rida Development Corporation and Rida Development Corporation.
The 535-acre Chula Vista Bayfront master-planned 36-acre waterfront property includes 1,600 rooms and 477,000 square feet of indoor and outdoor meeting space. The resort offers 135,000 square feet of event lawn and terrace, 67 breakthrough rooms and four banquet halls including a 140,049 square feet of banquet hall and exhibition hall.
The first new Gaylord since 2018
The Gaylord Pacific is the brand’s first new property since its opening in the Gaylord Rockies Resort, Colorado in 2018.
The Port of San Diego expects the resort’s annual economic impact to be $475 million.
“What we see in terms of interests and booking gives us full confidence that the property is just the right time to reach the West Coast Conference Marketing Marketing and Public Relations Director Peter Borum, Gaylord Pacific’s director of marketing and PR.
Market headwind
The resort’s launch and visits California released a new forecast on May 5, which expects overall visits in the state to fall by 1% this year to 268 million visits. This is a year-on-year decline in visits since 2020.
In addition, the 2025 forecast forecasts international travel to California fell by 9.2%, partly due to weaker consumer sentiment, limited air freight in major global markets, and strong dollar, which makes travel for tourists from other countries more expensive.
