As anyone who designs pop-ups knows, creating something flawless and yet seems to happen spontaneously is an art form.
As a planner, you have to attract a group of people but keep it private until the day of the event. You need to make it look accidental, but plan it as seriously as a traditional meeting.
Pop-ups can be free or can cost a lot of money. Either way, the activity yes Experience and attendees have expected surprises and exclusive sexiness from this genre.
Here are a few Do and Nots that design popups:
Set clear marketing goals
Due to the buzz it causes, the planned pop-up strategy is more marketing than other events. You want to make sure you use it in the most efficient way. The focus of the event is on product launch, or is it about building a buzz and creating a fan? Understanding the expected results will help you create more effective popups.
Don’t ignore permission requirements
A common newbie mistake involves realizing at the last minute that the pop-up location requires permission. Don’t forget your license and insurance.
Try to find your own location
There are some professional real estate agents that can find exciting temporary locations for you so you don’t have to scout yourself.
One of the basic marketing tools you will use is social media. Rely on it to promote events and stay in touch with previous attendees. You also need to make sure you can take advantage of it after the event, such as a newsletter registration or a private Facebook group.
Really consider popups – no matter what your industry is
The pop-up is about creating an atmosphere that people want to be part of. It allows them to experience something unique and unexpected. They can tell their tribe. So you can use pop-up activities in almost any industry as long as you have a budget.
