CRA-Z-ART has signed a global licensing agreement with Genncomm Imageennation for patents for Genncomm’s knowledge of pop-up plush trademarks, custom brands, and CRA-Z-ZART’s new plush divisions.
As the category experiences explosive growth, we have been quietly building a plush division with unique new plush lines at Cra-Z-Art, with retailers and consumers looking for the next hot stuff. We love the plush feel with memory foam inside and plan for a lot of new things planned for 2026, besides leveraging Genncomm IP and Iseation from both partners, we think this does move the needle. ”
Genncomm’s patent was invented internally by Jeremy Brian Medwed.
“The CRA-Z-ART team led by Lawrence Rosen and Nellie Mahabir are unstoppable, and their new plush division is expected to be the next growth area for the company to change the game,” said Genncomm CEO Genna Rosenberg. “Executive Master, we know that Cra-Z-Art will leverage memory foam in plush IP to use for kids of all ages and based on popular licensing, new proprietary brands, new proprietary brands, some new tactile tactile soft plush that focuses on grids and more; the next big thing in plush gold.”
Cra-Z-Art will showcase the upcoming version at the Toy Booth No. 769.
