Mattel and Warner Bros. found that global consumer products have signed a multi-year licensing agreement to take advantage of the DC franchise. Through partnerships, Mattel will promote the DC universe through a variety of products.
In this license agreement, Mattel will have the right to develop DC-themed products, including action numbers, drama episodes, accessories, role-playing products and adult collections. The agreement will also cover the production of all DC characters, including Batman, Superman, Wonder Woman, Joker, Harley Quinn, and more.
The deal is built on the company’s existing relationships, which include over 30 brands and franchises, including Friends,,,,, Ted Lasso, Seinfeld, And more. The existing agreement will expand the rights of Mattel products across preschool, plush, gaming and other toy categories.
Consumers can expect to launch more DC products in the second half of 2026. To learn more about Mattel products and Warnerbros brands, visit mattel.com and warningrbros.com.
“This is a very proud milestone to welcome DC back to Mattel. We look forward to leveraging our Mattel script approach to brand management, product design and innovation to bring DC’s popular characters to life across all channels. This new partnership will reflect our shared passion for all ages and inspiring fans and collectors.
“Our collaboration with Mattel will lead to a brand new product celebrating DC’s rich legacy and future storytelling in publishing, animation, television and film. Every story and character from Batman, Superman and Wonder Woman’s Heroes to Joker and Harley Quinn’s Trouble is a key inspiration for the new partnership, which combines Mattel’s power with DC’s global appeal.”
