In an oversaturated and stagnant department like Toy Bubbles, companies have to think creatively to reach their peak.
Twist Toys is launching a new brand, The Bubble Lab, which has disrupted this middle market with innovative products dedicated to bringing magic back to the bubble. The brand will reveal the first two products of its flagship lineup at the Toy Fair this year in New York ahead of its official launch later this spring.
After it sold the same tired bubble year after year, I realized that this category urgently needed some innovation. We combined two very interesting game modes to form an amazing item with the Bubble Lab explosion, and an outstanding industry friend introduced us to a blockbuster project called Bubble Lab Megaphone that brought the magic of sound to Bubble. ”
The Bubble Lab Explosion combines kids and kids’ love: fascinating, interactive games and collectible surprises. The novel lines feature a variety of colored test tubes that contain unique stackable bubble solutions. Kids can build floating towers or compete with friends to be as tall as possible. Each group also includes one of 18 cute bubble monster characters, so the kids have to keep playing to collect everything.
https://www.youtube.com/watch?v=sboucqcc364y
Handheld bubble machines aren’t new, but Bubble Lab adds fun to the concept. Bubble Lab’s megaphone is a sound-activated blower that responds to children’s voices. Kids can hold the trigger to release bubbles in old-fashioned ways, or they can talk, sing and shout the microphone, watching their words soar into the air.
Bubble Lab will showcase these innovative products at Toy Fair at Booth 2154 and will register by visiting Toy Fair’s website before March 1.
