In partnership with the Toy Society, Blue Plate Media Services (BPMS) will host the 15th annual Blue Plate Media Lounge on Monday, March 3 at Toy Fair. Open to all exhibitors. The lounge offers free educational conferences covering media strategies, consumer, engagement and industry trends.
The show of the day included expert-led discussions, starting with “Stacking Decks in 2025 to Your Favorites”, with BPMS Media Director Tim Jones sharing data-driven strategies for kids and parents, optimizing creative movements and maximizing investments, as well as enhancing investments, Rate of return.
At noon, Tiktok’s acting partner manager Anthony Felix will join BPMS president David Becker for the “Tiktok Talks Tiktok”. This session will explore platform trends, the role of creators, and effective user-generated content strategies. Felix will also discuss Tiktok Shop and its importance in the toy industry.
From 2pm to 5pm, attendees can attend the Media Expert Roundtable to participate in emerging media challenges and opportunities one-on-one with BPMS experts.
The Blue Panel Media Lounge in Room 1D05 will be open from 9 a.m. to 5 p.m. and attendees are encouraged to register in advance. For more details, please contact David Becker, President of BPMS.
