A major partnership is forming between the LEGO Group and BBC Studios Bluey.
The two global brands have joined forces to launch the first Bluey LEGO set.
Later this year, six new LEGO Bluey products will be released in the LEGO 4+ and LEGO DUPLO ranges.
“This has been a long time coming and we believe this partnership is a natural fit for young builders and families. Just like the LEGO brand, the Bluey brand is at the heart of everything they do, which aligns with the LEGO brand values and The mission fit perfectly.
Bluey is the most-watched show on Disney+ globally in 2024, and the LEGO Group sells products in more than 120 countries.
Julie Kekwick, Head of Licensing for Hardwired Consumer Products at the BBC, said: “We believe LEGO Bluey products will provide families with a fantastic new way to interact with the much-loved characters and stories from the hit animated series, developing a new generation of high heels-inspired kids. Imaginative games.
The brands will launch the products this spring with a release later this year.
For more information about this collaboration, please visit LEGO.com and bluey.tv.
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