This content was co-created by Destination DC and Skift’s Branded Content Studio, SkiftX.
In the world of events, it’s hard to find a more discussed topic than sustainability. While sustainability is not a new topic, its definition has taken on a life of its own over the past few years. What started as an idea to make meetings and events more environmentally friendly has now developed into implementation steps to create a thriving ecosystem for meetings, events and conferences and the destinations where they host them.
Fifty-eight percent of American Express Global Meetings and Events Forecast respondents said their meetings and events policies have clear language about sustainability, and 39% said the same about using diverse suppliers. North America leads other regions in these numbers. According to the U.S. Travel Association, more than three-quarters (76%) of C-suite executives want to increase sustainable business travel options—even if they cost more.
In this report, Skift Meetings and Destination DC collaborate to explore the importance of building a sustainable ecosystem for events from the perspectives of planners, attendees and host destinations.
1. A beacon of innovation and sustainable development
Since the signing of the Paris Climate Agreement in 2015, governments around the world have made a conscious effort to meet realistic benchmarks – some of which are less than a decade away. The desired outcome is to preserve natural resources – the environment, culture, etc. – while creating a conducive destination for doing business. For example, Washington, D.C., is considered one of the greenest destinations in the United States and the first LEED Platinum city in the world. Its commitment to the environment and the health and well-being of its citizens makes it one of the premier conference destinations for planners. In fact, the question is not whether organizations can hold responsible meetings in Washington, but how they can hold meetings in a way that is synchronized with the mission and agenda of their business activities.
2. A clean start
Every generation needs a more sustainable business events industry. However, planners must consider attendee expectations, not only for environmentally friendly options, but also for the event experience. Some groups may be open to a vegan menu, while others may set different goals. Organizations seeking to improve their sustainability efforts may consider hiring consultants and working with a DMO capable of managing the social, economic and environmental impacts of business activities. From a destination perspective, an active DMO can guide upcoming meetings toward sustainable choices so that local residents are convinced that events will have a positive impact on the city. For example, Destination DC’s sustainability mission aligns with local and federal initiatives to protect the city’s resources.
3. Higher level thought leadership
Given the organization’s emphasis on sustainability, education can provide valuable advice and context for delegates. Planners can tap into local talent who can speak to issues affecting relevant industries and conference host destinations. Washington’s status as the nation’s capital gives it access to political and business leaders from around the world, providing planners with numerous educational opportunities and unique venues unique to the city. In addition to members of Congress and ambassadors, keynote speakers in the field include Mayor Muriel Bowser, who can speak about sustainability efforts in Washington, D.C., and Washington Spirit football player Anna Helferty. Anna Heilferty), ambassador for the Sustainable Development Zone.
4. move forward
Electric vehicles are common on the roads, and many large cities offer public transportation to get around areas that are not necessarily walkable. However, the biggest progress in reducing the carbon footprint of commercial activities will be the aviation industry’s goal of achieving net-zero flights by 2050. At the same time, organizations must consider the environmental toll of flying hundreds or thousands of attendees to event destinations. There are several practical ways to offset aviation emissions, from choosing a location within driving distance of most attendees to tree-planting events.
5. Diversity, equality and inclusion
The ability to create events that appeal to the widest possible audience exemplifies the ideals espoused by the above environmental promotions. As a result, DEI is now a key element of the driver of sustainability. With attractive historical and cultural sites, Washington has set an example in emphasizing accessibility and inclusivity in business gatherings. Most major venues, including the Smithsonian Museums, Capital One Arena and WEWCC, are ADA compliant. Many museums have innovative accessibility programs and provide unique backdrops for receptions, celebrations, and special events.
In this report you will also find:
- The importance of innovation and sustainable development
- Set sustainable development goals from the beginning of the activity
- Access top thought leaders
- Offset attendee travel expenses
- Improving accessibility and inclusion as an element of sustainable development
- Find revitalized buildings and venues to showcase the future
- New and upcoming projects reflect commitment to sustainability
This content was collaboratively created by Destination DC and Skift’s Branded Content Studio, SkiftX.
