Adidas has finally launched the avatar-centered NFT series “ALTS by Adidas”, which contains 20,066 unique digital avatars.
The collection, which comes nearly three years after the company debuted NFTs with “Into the Metaverse,” represents a new phase in adidas’ exploration of blockchain technology and web3 engagement.
While the release was a huge hit, community reaction was divided, with some comparing it to RTFKT’s Clone X series and others debating the project’s artistic merit.
Source: adidas ALTSWhat are adidas ALTS?
“ALTS by Adidas” is a digital avatar series designed to provide holders with an avatar that matches their interests and identity.
Avatars are divided into eight themes, namely “ALT[er] Egos” covers sports, music, fashion and games. Featuring more than 250 unique features and 80 digital wearables, the collection combines adidas’ design heritage with the customizable functionality of the web3 space.
NFT holders can access their avatars through platforms like Magic Eden, where they can refresh metadata to reveal the full design. The collection aims to combine adidas’ branding with the flexibility of digital identity, while also reflecting lessons learned since the initial launch of NFTs in 2021.
Source: adidas ALTSHow has the community reacted to the news?
The launch of “ALTS by Adidas” has caused different reactions in the NFT community. Supporters praised the series’ technical details, noting the high level of clarity and artistic refinement of the avatars.
However, others pointed out similarities between “ALTS by Adidas” and RTFKT’s Clone X avatar, with some arguing that the design lacked originality. Concerns have also been raised about the use of artificial intelligence in the creative process and whether Adidas is fully behind the project.
Recent developments have heightened doubts about the brand’s intentions, such as Nike’s decision to scale back operations at its RTFKT unit, raising broader concerns about the longevity of corporate-backed NFT projects.
What’s next to Adidas?
Adidas entered the web3 field in 2021 through the “Into the Metaverse” project, which combines digital assets with exclusive merchandise and community-driven activities. Since then, the company has experimented with token-gated experiences, collaborations with other brands, and support for emerging artists.
With “adidas ALTS,” the company has taken a more focused approach, prioritizing quality and community feedback in response to changing market conditions.
Going forward, adidas plans to expand the utility of avatars, exploring potential integration with blockchain-based gaming platforms and virtual environments by 2025.
