Dr. Seuss Enterprises, the beloved children’s entertainment company, has announced two promotions for its licensing division. Jimeka Broussard is the new Director of Licensing for North America and Jenna Marson is Director of Licensing for International Markets.
The directors plan to enhance the Dr. Seuss brand by developing a product licensing strategy consistent with the company’s mission of providing educational and entertainment products. With the help of Vice President of Operations Ellie Terveen, the pair will focus on market share and retail participation to develop their approach.
Broussard will lead the domestic licensing and sales teams for the North American market and oversee strategy for the U.S. and Canada. The newly appointed directors have demonstrated outstanding leadership over the past three years, exceeding revenue targets each year and expanding the Dr. Seuss product portfolio through apparel, toys, food and more.
Prior to his promotion, Masson held marketing, publishing and licensing positions during a nine-year tenure. Under her management, the licensing base grew significantly, with new direct deals signed in Spain, Italy, France, the Netherlands and Denmark. Marson also led the company’s expansion into Latin America, with plans to expand into the Asia-Pacific region in 2025.
“This new role is an exciting opportunity to advance our licensing efforts in North America. I am passionate about leveraging the strong legacy of Dr. Seuss to launch innovative products that resonate with our audiences. My goal is to cultivate strategic partnerships moving forward and exploring diverse avenues that reflect the creativity and values inherent to our brand.
“Leading our international licensing department is an exciting job and I’m eager to expand our brand reach into emerging markets. To be successful, you need to understand how a brand resonates with fans across different cultures, and we aim to By building on existing global relationships and leveraging unique regional opportunities, fun is universal and our role definitely delivers!
“Jimeka Broussard and Jenna Marson have been instrumental in driving Dr. Seuss Enterprises’ global licensing strategy. They each bring dynamic industry expertise and have shown a proven track record in maintaining Dr. Seuss as we continue to grow. A clear commitment to brand integrity. Their promotion reflects the quality of their work to date and their vision for the future.
To learn more about Dr. Seuss Enterprises, visit https://www.drseussenterprises.com
