Precious Moments, known for celebrating life’s small moments, is branching out from its popular line of collectible figurines and exploring markets that cater to younger female customers. Since January this year, the brand has been represented by licensing agency The M Zone, working with multiple partners to promote expansion into new product categories, such as home decoration designer Jay Franco, jewelry design company LA Rocks, seasonal product company Nature’s Mark and mobile phone accessory manufacturer Wildflower Case. Targeting younger audiences, the brand will collaborate with apparel companies Sweet Peas, The Forecast Agency and Ripple Junction to create nostalgic and timeless everyday items.
The new products, which will begin rolling out later this year and will continue throughout next year, are based on the classic illustrations of Precious Moments founder Samuel J. Butcher. The new partners will join a long list of companies currently working with brands such as plush company Aurora, baby clothing and accessories brand Rose Textiles, infant and toddler bedding company Everyday Kids, toddler and girls clothing brand Bentex and others such as Hamilton Bradford , Personalized Shopping Malls, Craftible, Direct Checks, Harland Clarke, Galway Decor and Thomas Nelson.
Jeff Fradin, co-president of The M Zone Agency, shared his thoughts on the partnership: “We are excited to partner with a top-tier company to deliver a highly sought-after product line to fans across the United States. Through these strategic partnerships, new products will provide fans with more ways to celebrate and connect with the Precious Moments brand they love.
John Plys, CEO of Precious Moments Family of Companies, added: “Sam Butcher’s artwork has found a place in millions of homes around the world. Today’s young consumers are rediscovering the work, driven by nostalgia and deep emotional connections. Heritage Brand. With its strong brand recognition and loyal customer base, Precious Moments is well-positioned to continue growing and succeeding in the coming years.
For more information about upcoming products, please visit the Precious Moments website.
