United Wheels has appointed Bruno Maier as its new chief executive. Maier has served as chief operating officer and president since Claude Jordan retired in 2022.
United Wheels is the global holding company of Huffy, Niner, Batch and Buzz Bicycles. The company sells bicycles at thousands of retail locations in the United States and more than 50 countries, shipping more than 5 million bicycles annually.
Meyer began his career 30 years ago as a sales associate at Huffy’s. Before returning to the corporate world, he held positions at Pacific Cycle, Cycling Sports Group and PeopleforBikes.org.
“I am honored and excited to serve as President and CEO of United Wheels. I grew up in Dayton and began my career at Huffey. I have a deep respect for the team, the company and our 132-year legacy .I look forward to continuing to lead the company into a new era of business.
“Bruno has consistently demonstrated exceptional strategic thinking, operational excellence and an unwavering dedication to promoting innovation and growth within our organization,” said Bailey Liu, Chairman of Covation Holdings Limited, the parent company of United Wheels. In his role as Chief Operating Officer, Meyer was responsible for overseeing global strategic investments and growing its brand awareness and brand value. Maier has been praised for his emphasis on innovation and passenger focus as he leads the company through the COVID-19 pandemic. One of his successes has been investing in all brands of Huffy BMX and e-bike platforms.
“As CEO, I will remain committed to cultivating a culture rooted in innovation, brand investment and collaboration. United Wheels’ future growth will be driven by creating an environment that inspires creativity and values the contributions of our team members .
For more information, visit Unitedwheels.com.
