YouTube is the new frontier in children’s media, and brands are starting to capitalize on it.
Blockchain brand Metafy is partnering with New York City-based Driver Studios to develop new 2D animated content based on its adorable Wooshi properties. Initially a collection of NFTs, these small and playful Wooshis will be featured on the studio’s own YouTube channel, followed by Metafy’s toy launch in early 2025.
new Wushi world The YouTube channel combines storytelling with analysis to produce content that immerses viewers in the Wooshis universe. By using data-driven insights to shape what audiences want to see, each new audience has the opportunity to shape the form and direction of your brand. With over 86% of U.S. kids ages 2 to 12 watching, and 90% of parents watching together, YouTube is the perfect way to bring engaging content directly to consumers.
Scott Weitz, founder and CEO of Driver Studios, commented on the partnership, saying: “YouTube is where kids discover and engage with content. It’s also the arena for brand building today…all the ingredients to quickly grow your brand and its audience. It’s all here.
Driver Studios is a leader in attracting IP attention on YouTube, and we believe they are the ideal partner to help us launch, promote and monetize the “Wooshi” IP in 2025 and beyond. We work together to bridge the gap that many legacy brands face in staying authentically connected to the next generation of grassroots culture.
Metafy will launch new toys to accompany YouTube content. Although specific details have yet to be announced, the plan aims to continue its digital marketing strategy by partnering with influencers to promote products. The brand plans to use data from fans of its YouTube channel to drive further product launches in 2025.
Please visit the Wooshi World website for the latest updates on these new products and to learn more about the brand.
