Circana appoints Stuart Aitken as president and chief executive officer, effective January 1, 2025. Circana’s current president and CEO, Kirk Perry, is retiring but will serve the company as a member of Circana’s board of directors.
“I am excited about the opportunity to join the Circana team and work with colleagues around the world to solidify Circana’s position as an industry leader. As a long-term partner of Circana, I am excited about the power of the platform and the role Circana plays in the consumer ecosystem. “With its best-in-class technology, data and expertise, Circana will continue to drive growth and innovation for a broad range of customers and industries around the world. “
While at Kroger, Aitken focused on people, culture, data, insights and shopper messaging, all relevant to his new role at Circana. He developed a customer-focused approach to sales and marketing. Prior to joining Kroger, Aitken served as CEO of 84.51°, the company’s data analytics division. He has held leadership positions at Michaels, Safeway, ASA and Platinum Technology International.
“As part of the company’s succession planning process, Kirk and the rest of the Circana Board of Directors have been focused on finding the ideal candidate to lead Circana into the future, and we believe we have found that in Stuart,” said Tod Johnson, Chairman of the Circana Board of Directors. . “His passionate leadership, strategic and innovative thinking and deep experience in the retail, technology and data/analytics industries will create value for our company, our employees and the customers we serve around the world.”
Regarding outgoing CEO Perry, Johnson added: “As CEO, Kirk helped drive a transformative merger between two world-class brands, creating Circana as the leader in all retail A leading consultant in consumer behavior, he has positioned the organization for continued success. His dedicated dedication has enhanced the customer and employee experience while delivering outstanding performance year after year. On behalf of our Board of Directors, I would like to thank Kirk for his leadership and commitment to Circana. Ongoing commitment.
For more information about Circana’s Board of Directors and its insights, please visit circana.com.
