Moose Toys is expanding its presence in Latin America, targeting growth in Mexico next year. The toy company will supply its popular products to retailers throughout the region, offering consumers games from MrBeast Lab, Moose Games and a variety of licensed toys.
“Moose’s presence throughout Latin America has been growing steadily. Bringing Mexico into the direct retail market is a key part of our strategy to grow in the region and is an important next phase of our company’s overall strategic plan. We can see Moose Momentum is rapidly building in Mexico and we are excited to take this important next step.
Moose Toys entered the Latin American market in 2003, first establishing a network of distribution partners.
“I would like to express my gratitude to our dealers, retailers and partners for their outstanding contribution and cooperation that have given us a strong foundation in Mexico over the past 12 years,” Frankowski said. Recent Circana data shows that the China ranks second among G12 countries and is one of the three growth markets, with annual growth of 4%.
Moose Toys is contracting with local media outlets to handle press and marketing efforts in the region. The company plans to transition to direct retail in the first quarter of 2025.
“As we enter this new phase, we expect consumers to be able to purchase our innovative toys in an even wider and more amazing range at retailers across the region,” said Tamara, head of Latin America, Asia and Emerging Markets. ·Tamara Stewart said.
