Next month, DreamWorks Animation and Universal Products & Experiences will launch the “Gabby’s Dollhouse Join the Party” experience in retail stores across Europe.
During the event, participants scanned the QR code and went on a scavenger hunt with Gabby to help her find the statues of her five missing friends. Each discovery during the hunt unlocks exclusive content and custom photo filters. After the scavenger hunt, participants can join the party, earn cat-eared crowns and stickers, and possibly meet Gabby herself. The event will also showcase Gabby’s dollhouse toys from Spin Master and the LEGO Group.
The addition of Gabby’s Dollhouse to the party experience is a great example of our strategic commitment to innovation and investing in leading preschool brands. As part of our ongoing marketing efforts for the launch of Gabby’s Dollhouse: The Movie in September 2025, we’re excited to kick off the party with an immersive Gabby’s Dollhouse join-the-party experience. There is truly something special about Gabby and we look forward to creating unforgettable experiences for families across Europe and bringing her world to life.
The experience opens over the weekend at Bluewater Shopping Center in Kent, England, and runs until November 3. 16, November 17-24 at the center of Milan, Italy, and an undisclosed location in Spain for the first season next year.
