Cra-Z-Art drives new stage of growth through strategic acquisitions.
After celebrating its 100th anniversary last year, the company acquired Chicago-based Top Secret Toys, expanding its reach beyond its best-known categories of toys, activities and school supplies.
For nearly a decade, Top Secret Toys has expanded its product portfolio to include novelties, STEM-based activity kits and games alongside brands such as Dissect-It, Giga Pets and Spin Pops.
This acquisition is fully aligned with our vision to become a global leader in creative and educational games. Top Secret Toy’s commitment to innovation and quality aligns perfectly with Cra-Z-Art’s values, and together we will continue to push the boundaries of creativity in the toy industry."
Cra-Z-Art said the acquisition will diversify the company’s product portfolio as Top Secret Toys retains the “unique identity and heritage” of its product line while leveraging Cra-Z-Art’s supply chain and marketing ability.
Top Secret Toys has a strong product lineup, including brands such as RoseArt, Shimmer ‘n Sparkle, Cra-Z-Slimy and Softee Dough. With the continued success of classic toys like the Magna Doodle and the Snoopy Sno Cone Machine, Cra-Z-Art introduces a new hot toy this season – Disney Crystal Surprise.
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