Crayola Studios and Hallmark are celebrating Rainbow Brite’s 40th anniversary by relaunching the pop culture icon with a new feature film and TV series.
In a landmark year for Rainbow Brite, we’re excited to partner with Crayola Studios, CAKE and Original Film to bring this beloved brand to life. It has proven its appeal over the past 40 years and we can’t wait to strengthen our connection with our loyal fans and introduce new generations to the dazzling world of color and imagination.
Producers Neal H. Moritz and Toby Ascher have produced the following films: fast and Furious and Sonic the Hedgehog Movies, has signed on to produce the Rainbow Brite movie.
“We are excited to partner with Crayola Studios and Hallmark on Rainbow Brite and can’t wait to bring the exciting new series to a global audience,” said Moritz.
Our collaboration with Hallmark, Original Film and CAKE demonstrates Crayola Studios’ ambitious plans for Rainbow Brite, a massive initiative across film, television and beyond. Reimagining this iconic brand through the color and creativity lens of Crayola is consistent with our mission to develop joyful and inspiring family entertainment content that helps cultivate lifelong creative minds.
The Rainbow Brite TV series will be produced by CAKE, an independent entertainment company specializing in the children’s industry. The show is set in a magical world that emphasizes friendship, teamwork, and the power of color and optimism to overcome darkness and negativity.
“We are delighted to be working with Crayola Studios and Hallmark once again to breathe new life into Rainbow Brite,” said Ed Galton, CEO of CAKE. “The opportunity to reimagine such an iconic and beloved brand is exciting, and we can’t wait to bring its colour, magic and optimism to a new generation of fans around the world.”
Crayola Properties will manage licensing and sales of new films and TV series.
