Given the limitations of traditional mocktails, which often contain higher sugar content, healthy alternatives to traditional alcoholic beverages and sugary mocktails are proliferating. The rise of mocktails is on the rise.
Non-alcoholic cocktails offer healthier options that some believe can enhance social or online experiences without the downsides of drinking alcohol. This is especially important during meetings.
Priyanka Kompella, co-founder of Zero Proofed, shares how her team curates cocktail kits, events and bar programs nationwide focused on alcohol-free craft cocktails.
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- Shifts in non-alcoholic beverage options— There was a time when traditional non-alcoholic bar options were limited to water, sparkling water, or sugary soda. no longer.
- Reason for change – Personal choices to quit drinking include health, social or lifestyle reasons.
- Health and Wellness Focus – Non-alcoholic cocktails are lower in sugar and calories compared to traditional mocktails and alcoholic drinks. The focus is on ingredients that support emotional regulation and physical well-being.
- Break down social barriers – These non-alcoholic cocktails help reduce the stigma of not drinking, especially in professional settings.
- Team building—— Bartending classes and competitions that educate on non-alcoholic beverage preparation are becoming increasingly popular.
- Industry challenges – The high sugar content in many existing mocktails discourages consumption.
Episode summary
The non-alcoholic beverage industry is undergoing a major transformation, driven by consumer demand for healthier and more sophisticated options. Zero Proofed is one company that is driving the movement to redefine mocktails and promote mindful drinking.
Priyanka Kompella, co-founder of Zero Proofed, explains that the challenge of finding suitable non-alcoholic beverages at social and corporate events sparked the idea for the company.
Work with businesses and event planners further confirmed the demand for non-alcoholic cocktails.
The company offers non-alcoholic bartending classes for conferences and other events.
Challenges such as the high sugar content of traditional mocktails, limited menu visibility and the higher cost of premium non-alcoholic spirits are recognized and the company is working hard to overcome these obstacles.
Zero Proof’s mission aligns with broader movements such as Sober Curious and Mindful Drinking, which promote conscious, healthier drinking choices and avoid the downsides of drinking.
