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In this video from Skift Meetings Forum 2024, Melissa Riley, SVP of Sales and Service at Destination DC, explains why planners should work with DMOs to create the most engaging events possible.
— Destination DC
This content was co-created by Destination DC and Skift’s Branded Content Studio, SkiftX.
In this video:
- Sense of place: Explore why meetings should go beyond the traditional venue experience and aim to create emotional connections through the host city’s unique culture, history and local characters.
- Destination as inspiration: Discussions about how the political landscape in Washington, D.C. will play a key role at the event provide event planners with access to influential individuals and give attendees the opportunity to engage in meaningful discussions that It resonated beyond the conference.
- Teamwork makes dreams come true: Discover how collaborations like Destination DC’s partnership with NATO and the American Institute of Architects are helping to integrate local experiences and small businesses into events, enriching delegates’ experiences while having a positive impact on the community.
Given the changing expectations of today’s attendees, events should foster emotional connections and inspire attendees. One of the most effective ways to do this is to create authentic experiences in the host city so that attendees leave with a sense of the city’s vibrant culture and the inspiring people who embody it. This approach enhances the event, enriches the participant experience, and creates a lasting positive impact on the community.
In this video from Skift Meetings Forum 2024, Melissa Riley, Senior Vice President of Sales and Service at Destination DC, joins Kate Anderson, SkiftX Creative Content Strategist, to discuss the benefits for event planners to partner with a hosting DMO like Destination DC. For example, Washington has a unique political landscape and historical significance that planners can leverage to create powerful experiences that enhance meetings.
This content was created in partnership with Destination DC and SkiftX, Skift’s branded content studio
