Disney Consumer Products and Topps, a maker of trading cards and collectibles owned by Fanatics Collectibles, have expanded their existing trading card partnership. In addition to the Star Wars trading cards it has produced since 1977, Topps now develops and distributes Disney, Pixar and Marvel collectible trading cards worldwide.
Prior to the expansion deal, Topps released digital collectibles from Disney, Pixar and Marvel through the app Disney Collection! and Marvel Collection! Topps also sells Disney, Marvel and Star Wars trading cards in Europe, the Middle East and Africa through topps.com and fan conventions.
Following the expansion, Disney Consumer Products and Topps will collaborate on physical and digital trading cards for Star Wars, Marvel, Pixar and Disney. The new line of Marvel trading cards will be available through retailers and model shops in the first quarter of 2025.
“Topps has been a long-standing partner of Disney Consumer Products, driving physical and digital innovation in the trading card space,” said Paul Gitter, executive vice president of global brand commercialization for Disney Consumer Products. “We are excited to formally expand our relationship with Topps to bring our brands to the forefront. stories brought to card collecting enthusiasts around the world.”
David Leiner, President of Fanatics Collectibles Trading Cards, added: “At Topps, we are relentlessly committed to enhancing the fan experience, and this new expansion and extension will help us continue to work with Disney Consumer Products to bring Disney Consumer Products Innovation at its best.
For more information, visit fanatics.com.
