September 9, 2024
To my fellow toy and game makers,
How will you celebrate 25 years in the toy industry? I say, come on the floor and play!
In 1999, the first year of TCG toys, Pokémon (aka Pokémon) was all the rage, the dot-com bubble was booming, and fears of Y2K were making headlines. Over the past 25 years, we have witnessed tremendous change and innovation.
our journey
From humble beginnings, TCG Toys has grown into a leading brand in the toys and games industry. Our first big hit was MegaMats (now ImaginMats), which became a favorite among parents and toddlers. Over the years, we have expanded our product line to include SureLox puzzles, wooden toys, classic and specialty games, and collectible figures that delight fans around the world.
key milestones
- 2000: Canadian Group (later renamed TCG Toys to increase global appeal) begins its journey as a distributor of classic games and puzzles.
- 2006: Our proprietary brand SureLox Puzzles is first released with its unique interlocking puzzle pieces.
- 2013: Launch of MegaMats/ImaginMats play mat brand, including popular products such as PJ Masks, PAW Patrol, Barbie, Hot Wheels, Teenage Mutant Ninja Turtles and more!
- 2020: TCG Toys launches Spin Flip, which combines art and mechanics to revolutionize brain teaser puzzles.
- 2023: New FleXfigs™ Flexible, poseable figures for you to play and collect from a host of licenses, including SpongeBob SquarePants, Sonic the Hedgehog, WWE Legends, Elf on the Shelf, Disney and more!
- 2024: TCG Toys is launching a new product this year, launching PoBody’s Nerfect, the first social game! This tongue twister game is based on Spoonism and will quickly become a favorite among friends and family.
our people
Our success would not be possible without our dedicated team. From the designers who bring imaginative ideas to life to the engineers who ensure our products are safe and durable, everyone at TCG Toys plays a vital role. Special thanks to long-term employees who have been with us from the beginning, as well as new members who bring new perspectives and innovations.
Customer Appreciation
We are extremely grateful to our customers, whose loyalty and feedback have been instrumental in our growth. Your enthusiasm and support inspire us to continue to innovate and improve. From our SureLox VIP puzzle program to our toy testers and reviewers, it’s their input and inspiration that allows us to continue making fun toys and bringing people together. Whether it’s a heartwarming story from family game night or a child’s joy at opening a new toy, you remind us why we do what we do.
Looking to the future
As I raise a glass to TCG Toys’ incredible 9,000+ day journey and reflect on our countless accomplishments, growth, and resilience, the most important takeaway is remembering why we do what we do. We create and innovate for the love of gaming.
Join me in celebrating 25 years of imagination, creativity and joy. Let us continue to inspire and be inspired by the power
of play.
playful yours,
Michael Albert
CEO and President of TCG Toys
A version of this feature was originally published in The Toy Book’s 2024 Los Angeles Fall Toy Preview issue. Click here to read the full article! Want to receive a printed copy of The Toy Book? Click here to view subscription options!
