It’s been almost 20 years since Pepsi released its “Roman Empire” TV commercial starring Britney Spears, Beyoncé and Pink. But now they’ve dropped a new song featuring Queen’s “We Will Rock You,” and this time it’s paired withØ Ridley Scottof Gladiator II.
The event, called “Make Your Gameday Epic,” is designed to hype up the start of the new NFL season and features Megan Thee Stallion Queen Meghan and NFL Superstar Transformed into Gridiron Gladiators Josh Allen, Derrick Henry, Justin Jefferson and Travis Kelcethey launched an epic battle with Pepsi.
There is also a saturday nightLamorne Morris and white lotusof Jack Lacy.
Megan Thee Stallion said in a statement: “I am honored to follow in the footsteps of the legend who emerged at Gladiator Battle 20 years ago and feel honored to have created a new legacy for myself. pride.
“Pepsi is really bringing the worlds of music, sports and entertainment together in a powerful way to kick off the new NFL season. It’s been fun putting my creative spin on such an iconic Queen song and I can’t wait Want the hot girls to hear it!”
Director Jack Scott said: “Bringing an epic world Gladiator II It’s really exciting to let people live in a modern and dynamic way through this Pepsi campaign.
“We wanted to create a visual spectacle that captured the energy and intensity of the sport while paying homage to the iconic film and Pepsi’s original advertising campaign. The partnership with Pepsi and the incredible talent involved made this project truly incredible. Unforgettable.
Marc Weinstock, President of Worldwide Marketing and Distribution for Paramount Pictures, added: “What began as a theatrical brand partnership has grown into one of the largest promotional programs in our company’s history, spanning theatrical marketing, CBS Corporate Sports Channel and Paramount Worldwide Networks.
“A film of this scale requires a truly epic campaign, and we couldn’t think of a more fitting partnership than with one of the most iconic brands in the world.”
“This Gladiator-inspired campaign continues our brand’s long history of being at the forefront of culture, collaborating with iconic artists and celebrating football history,” said Jenny Danzi, head of brand marketing at PepsiCo.
“Consumers will see the scale of this event wherever they shop, ensuring everyone is ready for the game this fall, including football, food and an ice-cold Pepsi.
“This powerful campaign captures the essence of fans’ excitement and anticipation for game day and delivers the entertainment audiences have come to expect from us!”
Enjoy the ad below!
