The toy industry and its adjacent partners are awash with news. The Toy Book’s Daily Pulse provides the latest happenings in the industry to keep you informed and #pulseofplay. Learn more about Toutiao and click on the links for more details.
Toy:
Incredible Group launches Sour Patch Kids, Oreo and Swedish Fish Squishi and scented products
“Our team worked tirelessly to create a product that captures the essence of these beloved brands while delivering an unparalleled sensory experience,” said Saul Sacks, president of Incredible Group. If you’re a fan of Swedish fish, these Squishi products are sure to put a smile on your face.
MAGNA-TILES celebrates the completion of the world’s tallest magnetic tile tower and presents the first-ever Golden Brick Award to Kid Builder
Dashel Prywes, a 12-year-old MAGNA-TILES superfan, followed his tower dream and used thousands of MAGNA-TILES pieces to create a Guinness World Record for a 50-foot-tall magnetic tile tower. Diagnosed with childhood chronic kidney disease (CKD) at age 5, Dashel is on a mission to raise awareness of the disease by building the world’s tallest MAGNA-TILES tower. On September 2, 2024, Dashel realized a childhood dream in Hackensack, New Jersey, where he received the first MAGNA-TILES Golden Tile Award.
At MAGNA-TILES, we encourage children to stick to the sky piece by piece, realize their dreams and inspire others. Dashel embodies this so well that we honor him with our first Gold Nugget! His imagination, creativity and perseverance in achieving this world record is truly an inspiration to everyone on the MAGNA-TILES team and our fans around the world.
—Michael Valenta, President, MAGNA-TILES
Learn more about MAGNA-TILES here.
NECA summons Beetlejuice
This may or may not be a spoiler for the movie, but NECA has unveiled a life-size replica of the Beetlejuice prop. Say his name three times and remember the days of Grogu, Grogu, Grogu! learn more…
Spookley the Square Pumpkin product debuts at Oriental Trading
“These Spookley products from Oriental Trading are designed to engage and entertain young learners while helping educators transform their classrooms into vibrant, interactive learning spaces filled with holiday spirit,” said Aaron Burakoff, Director of Partnerships at Holiday Hill Farm. “Parents too Bring the fun of Spookley’s ever-expanding world into your own home, providing even more family entertainment and learning beyond the classroom. ” Learn more…
license:
Bubblegum Kids Inks 9 Licensing Deals
The brand, co-founded by NHL player Zach Hyman, will launch new limited-edition bubble gum and candy products in a series of new offers at The Licensing Shop.
- Popeye and Archie Comics and King Features
- Care Bears and Cloudco Entertainment
- SLUSH PUPPiE, ICEE and Frozeti the Yet with ICEE Corporation
- Berenstain Bears and Random House Children’s Books
- Max and Ruby with Nelvana Enterprises
- Arthur from the PBS KIDS series
The new products will be launched in 2026.
NHRA and Mattel expand Hot Wheels licensing partnership
“The partnership between NHRA and Hot Wheels continues to be a perfect match,” said Jeffrey Young, NHRA Vice President of Marketing and Communications. “NHRA is committed to providing racing fans with exciting licensed products, and through our partnership with Mattel, we have been able to extend the excitement of NHRA racing beyond the track.” Learn more…
retail:
TOMY Company will open a TOMICA brand store in Tianjie, Shanghai, China
A “wheel table” (showcasing stacked wheels) was installed in the center of the store. The store has various areas including a diorama of “TOMICA’s production process” and a “TOMICA WALL” displaying more than 2,000 TOMICA die-cast mini cars. learn more…
New York Comic Con expands to include Retailer Day
ReedPop, ComicsPRO, Lunar Distribution, Tiny Onion and more will present comics industry-centric programming the day before New York Comic Con (NYCC) opens to the public. Learn more on Popverse…
game:
Op Games comes to Flavortown with Monopoly game inspired by Guy Fieri
“We love that Flavortown not only honors the beloved Monopoly tradition, but also pays homage to Guy Fieri’s boundless creativity and culinary skills,” said Dane Chapin, CEO of Op Games. “This is an invitation to fans to immerse themselves in the exciting world of Flavortown and fulfill their dreams of building a restaurant empire.” Head to Flavortown…
Outright Games Shares Transformers: Galactic Inquisition Game Trailer
The new trailer showcases all 11 playable characters, including the Autobots Optimus Prime, Bumblebee, Elita-1, Wheeljack and Arcee, as well as the Decepticons Megatron, Shockwave, Flamewar, Soundwave, Nightbird and Nemesis Prime.
Transformers: Galactic Trials It will be available to play on PlayStation 4, PlayStation 5, Nintendo Switch, Xbox One, Xbox Series X|S and Steam on October 11, 2024.
entertainment:
spin master Unicorn Academy Season 2 approved by Netflix
“Unicorn Academy” is about to enter 2026, and the second season of episodes will be released in batches over the next two years.
“The characters of Unicorn Academy have captivated audiences around the world with their unbreakable bonds and magical adventures,” said Jennifer Dodge, president of Spin Master Entertainment. “The journey is far from over, and Unicorn Academy promises fans more. Extraordinary moments and new stories of friendship and adventure.” Learn more…
Disney releases new sound
Disney releases a full cover album featuring top artists performing classic hits. We’re spinning this around the office today! Stream on Spotify or your favorite platform.
Brand new sound track list
- New Found Glory from “Part of Your World” from The Little Mermaid
- “Remember Me” from “Coco” at the Mayday Parade
- “Can You Feel the Love Tonight” from The Lion King, Simple Plan
- “I2I” from “The Goofy Movie” at Magnolia Park
- A Whole New World from Aladdin Presented by Yellowcard
- “Go the Distance” from “Hercules” by Our King
- “Surface pressure” of Encanto in pure white T
- “You’ve Got a Friend in Me” from Toy Story by Meet Me @ The Altar
- “You’ll Be in My Heart” from Tarzan by Boys Like Girls
- “Color of the Wind” from “Pocahontas” at Tokyo Hotel
- “Let It Go” from Frozen by LØLØ
- “A Friend Like Me” from Bowling For Soup’s Aladdin
Warner Bros. Discovery Channel announces new global division spanning experiences, theme parks, studio tours, exhibitions, retail destinations and more
Warner Bros. Discovery Global Experiences will focus on global growth and bring more best-in-class experiences to fans around the world. learn more…
