Blockchain-based gaming platform Immutable has partnered with web3 publishing platform Portal to improve the distribution and monetization of blockchain-based games.
The collaboration, announced at Korea Blockchain Week, aims to make Web3 games more accessible by solving key challenges related to game distribution and trading.
Both companies plan to simplify how blockchain games are shared and played, benefiting developers and players alike.
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What is a portal?
Portal is a platform designed to simplify the distribution of web3 games and dApps.
It provides tools for user acquisition, payment and reward systems, with a focus on making web3 products easier to access across different blockchain networks. Portal provides cross-chain functional solutions, allowing users of different blockchains to access games and services, breaking the limitations of a single-chain ecosystem.
The platform’s advisory board includes notable figures from the gaming industry, such as Rockstar Games co-founder Jamie King and former EA Games executive Matt Dixon.
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What does this partnership mean?
The collaboration between Immutable and Portal is expected to streamline the distribution process for games developed on the Immutable platform. Portal will integrate its tools to enhance the accessibility of these games, allowing developers to reach a wider audience without being constrained by blockchain-specific limitations.
For players, the partnership promises faster and more efficient transactions, including the introduction of Portal Pay for easier payments within the Immutable ecosystem. The cross-chain capabilities provided by Portal will also enable players from different networks to interact with Immutable games, expanding the potential user base.
From a monetization perspective, the partnership will provide developers with new ways to generate revenue from their games while ensuring players experience smoother, more valuable interactions. This collaboration is a step toward making Web3 games more widely available and easier for developers and players to participate.