MGA Entertainment’s Little Tikes has launched a new line of toy food sets called Creative Chefs. The collection includes eight different food-themed kits, and the company has partnered with content creator and food artist Beau Coffron, known online as “Lunchbox Dad,” to promote the collection.
The pizza kit includes a toy pizza oven with a working light. |Source: Little Tyke
Waffle kit includes toy eggs, waffle maker, spoons, strawberries and more. |Source: Little Tyke
Kids can improve their fine motor skills while using the included ice cream scoop. |Source: Little Tyke
The baker’s kit focuses on making cupcakes. |Source: Little Tyke
The nacho kit comes with black beans, sour cream and more. |Source: Little Tyke
This cookie kit comes with a rolling pin for making game frosted cookies. |Source: Little Tyke
Kids can use the PB&J kit to practice food preparation skills. |Source: Little Tyke
Pie kits include cherries, whipped cream and more. |Source: Little Tyke
Toy food kits include Make-It Mix Play Sand, 10-22 accessories, visual recipe cards and molds. The pack also converts into a play table so kids can practice table manners. Families can choose from pizza, waffles, ice cream, nachos, cookies, pies, peanut butter and jelly and baker’s (cupcake) kits. Everything included in the kit is similar to what kids would see when they start practicing their cooking skills with real food.
Little Tikes’ Creative Chef is a delightful way for little chefs to let their imaginations run wild, which is especially important considering role play is so important to their development. The new kit inspires creativity through vibrant colors, satisfying textures and hands-on play. They’re a fun, interactive way to safely introduce young children to the basics of cooking before they’re ready for real cooking! ”
—Isaac Larian, Founder and CEO, MGA Entertainment
Kids can scoop peanut butter and jelly colored sand onto bread, use cookie cutters to make sand cookies, and more. These kits encourage creativity, help little ones develop their fine motor skills, and can foster a love of cooking and an understanding of its fundamentals.
Coffron, aka “Lunchbox Dad,” creates fun dishes inspired by the lunches he prepares for his kids and offers tips, recipes, and more to other parents. Now, through the Instagram and TikTok series, families can watch Coffron play with creative chef kits and get creative with him.
I’m a huge fan of Little Tikes and I’m excited to partner with the brand to inspire parents and kids to use their imaginations in everyday activities like cooking. I wish these kits had been around when my three kids were little, but I’m excited to bring my experience as a dad and foodie to families with young children so they can experience the magic of Little Tikes together. Playing with food has never been so fun!
“Beau’s unparalleled creativity and fun food content make him the perfect partner for the new Creative Chefs series,” said Chris Schick, Vice President of Marketing at Little Tikes. “His social content has attracted hundreds of thousands of fans who love watching him create fun lunch creations that inspire parents, families and anyone who loves to play with food.”
The collection is currently only available at Walmart. Price range is $9.84-$24.86.
