Clairo shades are for those who have eyesight, and more and more people do.
If you don’t know what I’m talking about, users on X/Twitter distort headlines and pop culture moments to disparage singer-songwriter Clairo. “Anyone else feel like this is a shade of Clairo?” they wrote. What follows is the truly incomprehensible reason why it’s relevant to the “Bags” singer.
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For example, after pop star Chappell Roan uploaded a video to TikTok expressing her fame for the abuse she suffered, someone posted, “It’s definitely a shade of Clairo – like she’s basically saying ‘Oh, I Annoyed at the fans, I wish I could be Clairo so I wouldn’t have as many fans.
In response to Ben Affleck and Jennifer Lopez’s second divorce, one user wrote, “Anyone think this is shades of Clairo? They’re like oh we hate glamor it can’t save us Marriage,” referencing Clairo’s latest album, charm.
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This line mimics the stan behavior prevalent on X, where fans will talk about whatever hot topic they like the most. The infamous Timothée Chalamet Stan account Club Chalamet is a perfect example. However, Clairo lacks a radical fan base like the Swifties or the BeyHive, which further adds to the humor of the trend.
But some Clairo fans are trying to turn the meme into a streaming number. One wrote, “Clairo shade this clairo shade, how about you stream clairo.” Another said, “The concept of ‘clairo shade’ is more popular than her new album, just Like clairo shade…”
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Know Your Meme traces this iteration of the meme back to a ridiculous July 10 tweet about Katy Perry’s album cover, “This could be Clairo shades bc 1, 4 and 3 corresponding to the letters “A”, “D”, and “C” are in the Latin alphabet, which can stand for “And Die, Clairo”…” But the concept of Clairo’s shadow dates back to the beginning of her career, when she was born out of her Nepo baby status. Facing “industrial plant” charges.
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Soon, memes will be heading out the door with their bags, but for now, get out of the sun and relax in the shade of Clairo.
