A company known primarily for its fried chicken sandwiches and homophobia is now getting into the entertainment industry. Chick-fil-A, which undoubtedly sells the tastiest sandwiches ever made on the planet, is planning to launch its own streaming service, which will reportedly feature original content, including a reality TV show.
According to a report from Deadline , Chick-fil-A has been “working with multiple major production companies” in an effort to create “family-friendly programming,” with a particular focus on “unscripted” content. Reports suggest that budgets for some unscripted content could be as high as $400,000 per half-hour. While details are sparse, Deadline notes that the company has developed a “family-friendly game show” that will span ten episodes. In addition to this content, the company is also interested in “scripted projects and animation,” the report states. The project is led by television veteran Brian Gibson, who has worked on other high-profile reality shows such as Top equipment.
Gizmodo reached out to Chick-fil-A for more information and will update this story when we hear back.
Deadline points out that it’s become an industry trend today (and a disgusting one at that) for big brands to push out their own video content. Often, companies fund shows that promote their products in a happy or silly way. Deadline notes that both Lyft and Airbnb have produced shows featuring their products, but there’s also an Amazon-developed series called Ring Nation that features hilarious footage allegedly shot by the company’s home surveillance systems. It remains to be seen whether the company-backed “game show” will involve a quiz about Chick-fil-A condiments.
Over the past few years, Chick-fil-A has angered the Gay and Lesbian Association and other LGBTQ organizations by donating to anti-gay groups. Eventually, the company stopped doing this. Then, more recently, the restaurant chain sparked the ire of MAGA types, who accused the company of being “woke” when it decided to launch a DEI program. The company’s move to reality TV — a particularly culture-war-free realm — might be a wise choice.
