GennComm, a global consumer marketing agency, announced its partnership with promotional consumer goods brand Logo Woman to create various products and marketing programs. Through this partnership, GennComm will have access to Logo Woman’s extensive catalog of branded products, such as trade show booths and influencer gift boxes.
Logo Woman will also have access to a variety of GennComm’s proprietary sensory tactile toys, developed by ImaGENNation, the company’s product development and licensing arm, as well as other products owned by GennComm. Earlier this year, GennComm received a U.S. Patent and Trademark Office patent for its new furry slime product. Jeremy Brian Medwed is the Director of Innovation at ImaGENNation and the creator of the furry slime, as well as other patented sensory toys under the GennComm brand. Another innovation from GennComm is the use of memory foam in plush toys, which they first licensed to the Beverly Hills Teddy Bear Company in 2017.
“Our partnership with Logo Woman is a natural progression for GennComm, allowing us to further connect brands with consumers through on-trend products that help them shine,” said GennComm CEO Genna Rosenberg. “I spoke with Logo Woman CEO Karen Klaparda has been working together for nearly 30 years and this alliance will enhance our ability to provide branded products, dream customized gifts and beautiful mailings to diverse companies, research, conferences and other institutions that will truly resonate with their audiences and enhance brand loyalty Spend.
Klaparda also shared her thoughts on the collaboration, saying: “Personalization and customization are core megatrends in everything we do at LogoWoman.com, and technology drives innovation in very exciting ways. . Genna and her team have a reputation for creativity and quick-to-market brand savvy that is unparalleled.
