Dr. Seuss Enterprises has released details of its new brand, Dr. Seuss Babies, featuring infant versions of the famous Dr. Seuss characters. The company developed a sales plan that included baby and baby products and a line of board books.
The Dr. Seuss Babies merchandising program has established licensing partnerships with companies such as Posh Peanut, Hello Bello and Playtex Baby. Retailers can expect products such as feeding solutions, diapers and onesies featuring Dr. Seuss babies. Dr. Seuss Enterprises is also in talks with several potential licensees for next year.
Babies and toddlers love exploring the world around them. Dr. Seuss babies will help them explore, learn and laugh. We want this brand to inspire and delight new generations.
Dr. Seuss Characters—Infancy! |Source: Dr. Seuss Enterprises
The first Dr. Seuss baby book will be available in January. |Source: Dr. Seuss Enterprises
The upcoming Dr. Seuss baby board book series will debut in January. New stories from Penguin Random House Children’s Books (RHCB) will include rhyming text, bright colors and adorable babies. The story of the debut, Happy first birthday! currently available for pre-order. Readers will follow the baby versions of The Cat in the Hat, First Things, and Second Things as they celebrate milestone birthdays. This 22-page flip board book also comes with a mirror.
Next year, families can also look forward to two additional Dr. Seuss Babies books: mr brown at the farm will be released in May, and Merry Christmas, baby! It will be available in September next year. Additionally, three Dr. Seuss Babies books will join the series in 2026.
“We’re so excited to bring this lovable new set of books to the youngest Dr. Seuss fans,” said Alice Jonaitis, executive editor of RHCB Dr. Seuss Publishing. “With a striking Art Nouveau style, the lovable characters become even more Suitable for babies, it will help develop a love of reading from an early age. ”
Families can also watch the Dr. Seuss baby series Literacy. The series, which airs on Dr. Seuss’s YouTube channel, will help viewers develop phonics reading skills through letters and sounds. The first episode, “Learning to Read with the Fox in Socks,” is now available. In this 6-minute episode, Dr. Seuss Babies teaches kids how to spell.
More information will be provided as sales plans progress.
