The last time a husband-and-wife team won the domestic box office title was 34 years ago. 1990, Bruce Willis Die Hard 2 Holding the top spot in its second week with $14.5 million, Demi Moore’s ” ghost Opening in second place with $12.2 million, not adjusted for inflation.
Get ready to clear out the internet cafes from that statistic. This weekend, Ryan Reynolds’ blockbuster Deadpool and Wolverine will remain at No. 1 in its third weekend, grossing $50 million to $60 million. His wife, Blake Lively, is almost firmly in second place with her new movies, “Columbia” and “Wayfarer’s.” It all ends with us. (Lionsgate’s big-budget Borderlands Also opening, but looking like a $10-15 million bust).
According to insiders, some people thought Reynolds and Lively’s movie was a showdown, but it’s actually the opposite. Marketing experts Reynolds and Lively hope the two wildly different films will provide a Bappenheimer moment that will keep both films top of mind. It all ends with us is one of the only films on the market aimed at adult female audiences.
It all ends with usBased on Colleen Hoover’s best-selling romance novel of the same name, Lively stars as Lily Bloom, a woman who overcomes childhood trauma to start a new life in Boston and realize her lifelong dream of opening her own business. After meeting charming neurosurgeon Ryle Kincaid (Justin Baldoni) by chance, the two develop a strong connection, but as the two fall deeply in love, Lily begins to see Ryle’s side. , which reminded her of her parents’ relationship. When Lily’s first love, Atlas Corrigan (Brandon Skrennar), suddenly reenters her life, her relationship with Lyle is upended, and Lily realizes she must learn to rely on her own strength Making an impossible choice for your future.
Tracking display It all ends with us It opened to $23 million, which was a great start for a female-led film. Exhibitors are more optimistic based on the strength of pre-sales and Lively’s fan base. In addition, this is the first Hoover book to be adapted for the big screen. The film, directed by Baldoni, was made on a relatively low budget of $25 million before marketing.
Reynolds and Lively have been largely supportive of each other’s films, and it might not be entirely a coincidence that they work so closely together. It all ends with us It was originally scheduled to be released on June 21st, but was postponed to August 9th.
Earlier this week, Reynolds posted a video on Instagram of himself, his mother (Tammy Reynolds) and Deadpool and Wolverine At a recent press conference for Lively’s new film, co-star Hugh Jackman interrogated Skrenauer alone.
In other tidbits, Reynolds talks about taking meth. When Sklennar suggested they take a break, Reynolds quipped, “Of course it’s Blake.” Reynolds’ mother was pointed: “Well, it’s not every day that a heroine’s mother-in-law interviews my sweetheart and tries to replace my sweet little Gummy Bear Ryan’s Man.”
As Lively walked the pink carpet, she was flanked by Jackman and Reynolds – who are best friends. It all ends with us‘ world premiere earlier this week.