The recent virtual conference on AI and Events virtual meetings revealed significant insights into how artificial intelligence can change the event industry. From personalized opportunities to hindsight participation, industry leaders share their perspectives on the rapidly growing landscape.
1. This is the ideal time to try out AI
The summit recognized that we have experienced unprecedented times in AI development, which makes it crucial for event professionals to explore possibilities.
ANCA Platon Trifan warned: “You need to keep going, play it, do research on what works now because you’re 200 years behind when we entered Agentic AI.” Meg Pisani, vice president of supplier relations at Maritz, also encouraged the experiment: “Continue to ask questions. I say go out and play it. This is the only way you love it like me.”
2. Need governance, especially for event companies
Concerns about sensitive data, speakers stressed that event organizations must develop clear policies. Destinations are particularly focused in this area, such as Janette Roush, head of creativity and technology at NAO Group NAO, Innovation and Chief AI Officer, Janette Roush, Chief AI Officer of Innovation and AI, who are involved in helping develop frameworks for the framework responsible for AI implementation.
“AI policy is actually really helpful, and it’s the most basic thing you should have when working with AI,” Xu stressed. Roush added a fascinating analogy: “In terms of AI policy, this is important because you need to know where the brakes are on that car in order to drive the car faster.”
3. Focus on quality rather than quantity
In an ecosystem full of new solutions, Platon Trifan recommends focusing on mastering some solid tools rather than chasing all new versions.
In the same meeting, Asaf Shuster, founder and CEO of Kampfire, proposed a framework for evaluating AI tools: “If you have to choose the right tool, you can work in terms of the terms we coined in Kampfire, which is IQ2represents intelligence, quality and quantity. If the tool doesn’t provide all three, that could be a header. ”
4. Personalization has been exposed
Michael Balyasny, founder and CEO of Highbar, discusses how AI can transform active applications into intelligent co-stars with advanced personalization. “Its beauty is from the moment you start interacting with the AI Anative App, it happens automatically,” Balyasny explains. “Because of every question you ask, every interaction, you’re teaching AI in a personalized, private way, which makes every suggestion more useful.”
He also explained the strengths of the planner. “There is nothing to configure for event planners. There is nothing else other than setting up a guardrail on the type of connection you want to enable, the type of question you want to answer. This does add almost no overhead and it works out of the box, just providing a very deep personalization.”
5. Content managed by Ai can help expand events
After-engagement, traditionally challenging for planners, is seeing innovation through AI applications. Shuster proposed Kampfire’s AI-driven social photo sharing approach to address this often overlooked dilemma.
“The more I talk to clients, I realize that this goes far beyond that, because the post-event phase is ignored. Two or three years ago, it was super ignored. No one cared about the post-event phase because most of the budget was in the event itself or the period leading to the event,” Schuster said. “Now, we have features that really help attendees share [photos] On social media. ”
Jonathan Easton, Gevme’s VP product design, highlighted “the superpowers that generate AI: how to understand a lot of content, be able to analyze, repurpose, and move from one format to another, driving the company’s Snapsight platform focused on content summary.
Summary of the Future Virtual Summit of AI-driven AI and Events Gevme’s Snapsight Can be found here.
6. Timely engineering is now a key skill for planners
Elyse Dawson, senior event manager at Homrich Berg, shared five practical examples to prompt the planning of tasks, which surprised many attendees. These are the management tasks unique to Dawson’s planners who rely on AI to seek help, and here are:
- examine Keynote speaker media reports
- Compare Seat map or Room list mistake
- Pricing Event menu Hotel-based products
- create FAQ According to the meeting documents
- definition Seat map
But Dawson admits that the results are not perfect. She still assured attendees: “It’s not necessarily perfect. You can take advantage of the tool and continue to improve the process.” She described the work she worked with AI as “a process that goes through, recommends more edits, and then goes back until you get to that best position.”
Brandusa’s Janette Roush raises a related audience question, the best way to create campaign suggestions using AI. Roush suggests that submitting the request directly to generate AI will not produce the best results. “I would take a different approach. I think I might want to take some advice from my company creation and feed it into chatgpt or claude as an example,” she explained.
7. AI can also help us get creative
Opposing concerns about artificial intelligence limiting human creativity, author and spokesman Henry Coutinho-Mason sparked an interactive conference that leverages AI to enhance rapid conceptions. He asked the audience to use pen and paper to outline innovative event network concepts and transform these sketches into AI-assisted renderings with the help of custom tools. You can check out some of his options here.
With this hands-on approach, Coutinho-Mason demonstrates uncommon ways to use AI. “What if the generated AI is really about creativity?” he raises, challenging the more common efficiency-centric narrative. He believes this type is becoming more common. “This turns events from passive consumption moments to moments of co-creation and experience. That’s where I think the future of AI and events is developing.”
8. Evaluating the impact of AI is crucial
Although there is no doubt that the technology offers many possibilities, evaluating its tangible impact cannot be ignored. To this end, Michael Balyasny recommends focusing on measurable results, including time savings, new connections and actionable insights.
“Whether you’re a participant or an organizer, I love AI and it’s going to bring you back,” Balyasny said. “It’s an opportunity to get your attendees to enjoy your event again. It’s all the busy ability you might not want to do when planning and preparing for the event.”
The summit emphasized the importance of evaluating AI implementation through tangible indicators. Coutinho-Mason stressed that the human factor remains vital as the company embraces. “The organizations that thrive most in this new world will be those who know people and those who understand how to leverage this shiny new technology to deliver what people want in your context and audiences.”
The complete event is available on demand at https://live.skift.com/events/ai-and-the-future-of-events/.
The summit was sponsored by Revene and its founder Ryan Simonetti shared insights into the future of the conference space.
